Emily Zhou
Friendship bracelets that glow when your friend is listening to the Blend.
To promote Spotify Blend, a feature that merges two users’ music tastes into a single shared playlist, we created a pair of friendship bracelets that light up when the other person is listening. The bracelets use built-in electronics to sync to the Spotify app and illuminate two LED friendship charms. The collection was sent out to real-life best friend pairs for content creation.
Creative Lead
Creative Direction / Industrial Design / Experience Design
Spotify
Agency
Deeplocal