Spotify Blendship Bracelets
Friendship bracelets that glow when your friend is listening to the Spotify Blend.
To promote Spotify Blend, a feature that merges two users’ music tastes into a single shared playlist, we created a pair of friendship bracelets that light up when the other person is listening. The bracelets use built-in electronics to sync to the Spotify app and illuminate two LED friendship charms. The collection was sent out to real-life best friend pairs for content creation.
As the creative lead, I oversaw the creative direction of the project from start to finish, including the physical design of the bracelet, the UX design of the corresponding app, packaging design, and overall user experience.
Role
Creative Lead
Creative Lead
Client
Spotify
Spotify
Agency
Deeplocal
Deeplocal
Development
Key UX Frames
Campaign Photos
